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Briefed to launch Deutsche Bank’s new corporate citizenship strategy, we conceived Born to Be, an idea that unifies all the bank’s activities, aspirations and audiences. We designed the identity, planned a year of targeted communications and created all the applications – from press releases to website, advertising to social media presence and everything in between.
When worlds collide you need to find a common language. From pop-up exhibitions to a world-class gallery in Berlin, our ArtWorks identity system for Deutsche Bank unifies all of the bank’s art-related design and communications.
Banks have never been more aware of their public image. But their brands don’t always support the story they want to tell or support evolving business strategy. Our brand and visual identity for global banking giant Deutsche Bank provides a very clear and distinctive sense of who it is, where it has come from and where it is going.
Deutsche Bank’s BrandSpace is a permanent exhibition at the bank’s Frankfurt headquarters. We were commissioned to create both a visitor guide and a brochure that captured the atmosphere, content and scale of the space.
We understand that businesses often like to speak a kind of corporate language to each other. But when you need to reach your own staff, how should you communicate? Like one human being to another, we like to think.
Deutsche Bank has a long-standing involvement with contemporary art. Our campaign to promote its sponsorship of Frieze Art Fair was inspired by artist Nedko Solokov’s creation of a new work in the bank’s client lounge during the event.
Deutsche Bank’s Global Transaction Banking division helps companies do business around the world by providing cross-border payment, financing and administration services. Our 'Flow' theme builds a storyline around the message that GTB helps clients improve the circulation of capital, information and ideas, leading to better performance.
Products and services need a narrative to engage audiences on an emotional level. That’s especially true when they’re at the more complex or niche end of the spectrum. We developed the idea 'Extraordinary demands extraordinary' to show Deutsche Bank's global key client audience that the bank understands the unusual level of service they expect.
We design and art direct Forum, Deutsche Bank’s inhouse magazine. Published quarterly in English and German, and with a circulation of 112,000, the magazine continues to prove its worth as an internal communications channel by uniting and informing staff around the world.
Maintaining a sense of unity and pride can be a challenge for businesses during tough times. Our ‘Very Deutsche’ campaign is helping Deutsche Bank inform and galvanise its UK employees after a bruising few years for the sector.
CSR reports are expected nowadays. But do they tell the whole story about what you do in the most engaging way? We’ve helped Deutsche Bank to extend its CSR communications beyond reporting with a system of regional newspapers showing how global strategy is being applied at a local level by the bank and its people.