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Briefed to launch Deutsche Bank’s new corporate citizenship strategy, we conceived Born to Be, an idea that unifies all the bank’s activities, aspirations and audiences. We designed the identity, planned a year of targeted communications and created all the applications – from press releases to website, advertising to social media presence and everything in between.
We understand that businesses often like to speak a kind of corporate language to each other. But when you need to reach your own staff, how should you communicate? Like one human being to another, we like to think.
Deutsche Bank has a long-standing involvement with contemporary art. Our campaign to promote its sponsorship of Frieze Art Fair was inspired by artist Nedko Solokov’s creation of a new work in the bank’s client lounge during the event.
Maintaining a sense of unity and pride can be a challenge for businesses during tough times. Our ‘Very Deutsche’ campaign is helping Deutsche Bank inform and galvanise its UK employees after a bruising few years for the sector.