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Ernst & Young’s 2012 global review is designed to bring their newly-defined strategy to life. We created online and print versions of their story, emphasising their impact in the real world and determination to do more for clients, staff and communities.
We design and art direct Forum, Deutsche Bank’s inhouse magazine. Printed quarterly in English and German, and with a circulation of 112,000, the magazine continues to prove its worth as an internal communications channel, uniting and informing staff around the world. The latest issue features our custom drawn headline typeface Kultur.
Deutsche Bank’s BrandSpace is a permanent exhibition at the bank’s Frankfurt headquarters. We were commissioned to create both a visitor guide and a brochure that captured the atmosphere, content and scale of the space.
Deutsche Banks "best of" global marketing communications annual
Products and services need a narrative to engage audiences on an emotional level. That’s especially true when they’re at the more complex or niche end of the spectrum. We developed the idea 'Extraordinary demands extraordinary' to show Deutsche Bank's global key client audience that the bank understands the unusual level of service they expect.
CSR reports are expected nowadays. But do they tell the whole story about what you do in the most engaging way? We’ve helped Deutsche Bank to extend its CSR communications beyond reporting with a system of regional newspapers showing how global strategy is being applied at a local level by the bank and its people.
Deutsche Bank’s Global Transaction Banking division helps companies do business around the world by providing cross-border payment, financing and administration services. Our 'Flow' theme builds a storyline around the message that GTB helps clients improve the circulation of capital, information and ideas, leading to better performance.